What is a brand? A brand is similar to the meaning of the word “trademark.” In other words, your brand is what your prospect thinks of when he or she hears your brand name. It is everything the public thinks it knows about your name brand offering. It attracts more customers who are happy to […]
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The A.I.D.A. model stands for Attention, Interest, Desire, and Action. This model is an advertising strategy that identifies the cognitive stages an individual goes through during the process of purchasing a product or a service. It is easily identifiable by imaging a purchasing funnel. The A.I.D.A model was created by an American businessman named E.St. […]
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